SEO Hacks: Writing content for SEO in 2019

Published by Mrdecode on

SEO content writing Tips

"writing content for SEO

Writing content for SEO is the best way to rank higher in google especially for beginners. Every content writer has this thing in mind ” To write a content that is SEO optimized”. And there is nothing wrong in SEO writing if you are able to keep your content engaging. The point is Google bot should know about your content and your audience should love reading your content.

SEO hacks: Writing Content For SEO Tips in 2019

"SEO writing checklist"

We analysed more than 70 long-tail keywords and 700 blog post that was ranking on google’s first page, and the result was surprising. All the content had three things in common, high domain authority, a good amount of backlinks, long-form content and keyword-optimized. But, there was one thing we found to be different. For every ten contents, there were two contents which had less Domain Authority but ranked higher than the blog with high DA.

But why was that?

So we analyzed and compared both contents with high and average DA and PA. And we found out that, long-form content and SEO optimized content tend to outperform content with good links but average SEO writing.

Key takeaways;; SEO content writing is a very important ranking factor for Google. Blog with less domain authority and backlinks should focus on SEO writing and link building.

Step By Step Guide To SEO Content writing

1. Keyword Research Tips

What does an SEO expert does that we don’t do? It’s simple “research and writing” If you examine the content written for SEO you will see a good amount of target keyword and engaging flow of writing.. They don’t just spam each para and headline with keywords. unlike most beginners do. They write articles that are engaging and highly optimized for keywords. SEO content writer emphasizes in spending a good amount of time in keywords research. They even tend to rank in high volume keywords.

Let’s Find Out How This SEO Expert Do Keyword Research

The one key important practices the expert do is they analyze competitors keyword. The easiest and effective method for keyword research is analyzing and stealing your competitor’s keywords and making it better. But how do you do it?

Semrush and ahrefs are the most popular all in one SEO tool kit. It allows you to check your websites SEO score, backlinks, keyword ideas, you can even check your competitor’s keyword by analyzing their pages. But these tools are not free.

Therefore I recommend you to use google keyword planner and Uber suggest. These two tools are completely free and very powerful as well.

Uber Suggests tutorial: Ultimate Free Tool For SEO And Keyword Research

Uber Suggests is one of the best free tools for keyword research and website SEO audit. It is simple and effective, the amazing thing is it’s absolutely free.

Enter your domain name or keyword in the widget and press search. In the country of your choice.

"ubersuggest keyword research for seo writing"

Click the search button, it will take you to the uber suggest dashboard. Where you will see all the SEO audit details of your competitor’s blog. Uber suggests will display site details such as Domain score, Organic monthly traffic, Organic keywords, Backlinks etc.

"Ubersuggest dashboard for SEO writing"

Now navigate yourself to Top Pages, and click the Top Pages. You will be redirected to a page where a list of all the top-ranking pages of your competitor will be displayed. You can check the keyword of your target pages by clicking the view all button. For reference check out the image below.

" keyword search Volume Uber suggest for SEO writing"

Uber suggest let’s you easily export all the keywords in a single click. Now that you have learned how to find out your competitors target keyword. It’s time to learn how to add these keywords in your blog.

First export all the keywords in a CSV file. Write down all the high volume keywords and make it your secondary or primary keywords. Come up with a good title and add your primary target keywords in the title.

You can clearly see on the above picture, all the target keyword of that target post has been displayed. It also shows the monthly search volume, position, CPC, paid difficulty and SEO difficulty of the keyword.

Now, you have the option to export or save this keyword, in a sheet or any notebook..

2. Put Your Target Keyword In the title

Select all the keywords for which you want to rank. Add your primary target keyword on the H1 or title section (by default Title is H1). Include Primary and secondary target keyword in the first 200 words of your post. Doing this will give Google bots a clear understanding of your blog, it’s topic.

"SEO content writing, Keyword in Title"

Here, Create a free Blog is my target keyword. So, I added it to the Title Section. This will give a clear message to google bots, about my page. Optimizing page title is the part of technical SEO. Google ranks up the pages which are more detailed and easy to understand. Google answer’s audience’s queries in seconds. So, imagine if google bots are not able to understand your page in seconds. Your rank will immediately go down to the bottom. Therefore, write a post which can be easily be indexed by Google bots. Putting keywords in the Title and First para is the best SEO practice that you should follow.

Use Target Keyword In The First Paragraph Of Your Blog

"SEO content writing by adding Keyword in first paragraph"

The best practice for writing content for SEO is to use your target SEO keyword or Keyword Phrase at the start of your web page or content. Follow along with the above image, from start to end. You can clearly see I have placed all my primary target keyword or key phrase on the first paragraph of my web page.

How to Use Lsi Keywords

What is LSI Keyword? LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand the content on a webpage.

Google relies on LSI keywords to understand content at such a deep level. Back then adding your target keyword was enough for google to understand your page. But with googles persisting updates, LSI has become an important factor for on-page SEO.

"SEO content writing with LSI keyword"

E.g, LSI keywords for “SEO” are things like: “SEO company”, “SEO google”, “Moz“, “Majestic SEO“, etc, You can refer to the above picture for better understanding.

How to find LSI keyword? One of the best ways to find LSI keyword is to use Google Autocomplete. Google autocomplete is one of the best ways to find LSI keyword.

You can also call it google suggest, it provides suggestions to users as they enter their search query into the search box.

You can also use LSI Keyword generator, or google ” searches related to “ to find LSI word related to your target keywords. Most probably LSI keyword will be highlighted in BOLD letters.

Below image is an example of LSI keyword provided by google “SEARCH RELATED TO” for keyword “SEO writing”.

"google searches related to SEO writing"

LSI keyword research For writing content for SEO

Or there is another way to find more competitive LSI keyword, LSIgraph is a perfect free tool for LSI keyword research. Click to visit LSIGraph and enter your Target keyword in the widget.

"LSIgraph LSI keyword research for SEO writing"

Now LSIGraph will start extracting all the Related search terms. Once finished it will show a lengthy list of LSI word for your target keywords. In the right side, it also shows the top-pages ranking for that particular keyword.

"LSI keyword for SEO writing"

So, we have now learned how to find LSI keyword using Google autocomplete, LSI graph and searches related to.

Now Jot down a list of LSI keyword which is related to your primary target keywords. And Add this LSI keyword in your blog post. Don’t spam your target keyword in the entire post, instead try using LSI keyword. You can follow this process and use it whenever you are writing a new article.

Hurray! your blog post is now optimized for your target keyword.

3. How to write SEO Content’s that connects with your audience

In order to write content that will resonate with someone, you must have an idea of who is going to read it. 

To define your audience in writing, you must first know what an audience is. Your audience is defined as a group of people that you intend for your content to be read by. It’s important to consider your audience when writing so that you can optimize your content to best serve the reader. 

WHY IS IT IMPORTANT TO KNOW YOUR AUDIENCE?

Writing for an audience will help guide how you structure your work, what kind of language you use, what information you include and how you approach each topic. For example, if you are writing a blog for small business owners that may need digital marketing or website help, you should make sure to explain web-related topics and keywords thoroughly. 

New research shows that younger brains can process information faster than older generations, making it easier for them to transition from task to task. Generations that grew up in this era are conditioned to constantly change their focus. Comparatively, older adults can focus and learn better due to a more resilient and longer-lasting attention span. 

Information (SEO content)

This information determines how your content should be structured depending on the generation you are catering to. For example, if you write pieces for a lifestyle blog that is aimed at college students, the format of your blog should be easy to digest, short, and to the point. Your readers are probably looking for answers, and they want them right away. However, if you write content for a website that is frequented by Baby Boomers or Gen Xers, then your pieces should be longer, more in-depth and informational. 

"SEO content writing Tips"

Below I will pen down a list of powerful tips, you can use to connect with your audience

  1. Know your Audience Persona;  Audience personas are used by marketing agencies and businesses to better market their products to consumers and uncover human truths. Finding out your reader’s persona will help you to understand your audience’s needs and desires and allow you to discover their interests and how they spend their time. 
  2. Create A Bond; After you’ve established who your audience is, you need to dive into what your audience is looking for. Your audience persona will give insight into how your audience goes about their daily lives, which is imperative to understanding how to empathize and relate to them. How can you help? Once you’ve uncovered some daily challenges or frustrations that your reader encounters, you can provide a solution. If you’ve correctly identified your target audience, then your brand should be able to solve a problem they face
  3. Be Helpful; Your content should provide useful and beneficial information. You want it to stick with and influence your reader. The same information is available everywhere, so you want to create original content. Because users are used to finding the answers to their questions in a second, your content should be formatted so that it’s easy to scan. 
  4. Be Informative; While many pieces of content will end in a call-to-action, the content should still be informative and objective. Provide facts and not just opinions. Instead of focusing on persuading the reader to click your CTA, you should keep the user in mind and cater your content to the answers they’re looking for. 
  5. Be Personable; While your first priority is to provide for the reader, don’t be afraid to let your own personality show. In order to connect with your reader, your writing needs to foster a personal relationship. 

 – Share personal stories- Include photos and video- Encourage readers to engage with your content- Write as you speak
And don’t forget to optimize content with your target keyword. While focusing only on writing for your audience, you may miss your SEO practice.

4. Long-Form Content ( The SEO content writing best practices)

In April 2016, a study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “We found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs in their study for “topical authority,” concluding that “comprehensive content significantly outperformed shallow content.”

Why you should write long-form content

 benefits of creating quality long-form content include the following:

Higher online visibility through better search engine ranking

SerpIQ did a study on the correlation between post length and search engine ranking. The study threw up interesting facts like the search ranking position changed with the length of the content. Posts with a content-length above 2,000 words easily the top ranks. The graph below from serpIQ establishes that;

"SEO content word count"

improves social media sharing

A great thing about long-form content is that it contains several links to external articles published on the internet. The linking aids the link building efforts of the publishers who have published the interlinked articles. To boost their linking efforts, they further share the parent article on social media.

Also, long-form content enriched with detailed analysis or information persuades people to share it. There is a higher likelihood that people will share something on social media that they find to be useful or trustworthy. Moreover, almost every blog post has social buttons that again facilitate linking and sharing of the post. This further extends the viral spread of the article thus facilitating content marketing

Search engines rank high-quality long-term content

Long-form content gives you the facility to pop in as much as keywords as you want across the content. However, Google and its bots look at every content with a microscopic eye for quality. Your long-form content is as good as nothing if the quality is not anything but commendable.

Take, for instance, BuzzFeed. The content-based website has tons of detailed stories called BigStories from all over the Internet and the real-world that makes it a brand that customers trust and spend much time on.

Generates better reader value

Another great advantage, perhaps the most important among all is that long-form content creates awesome value for readers. They tend to get more than what they come for from long-form content.

Take for instance the case of Wait but Why a popular blog that publishes long-form content on several interesting topics, most of which goes viral. Wait but Why readers swear that they get more information and insights than what is available anywhere else on the Internet.

The long content articles are so engaging that some posts even win up to 2 Million+ social sharing.

Long-form SEO content boosts conversion

In the end, it all boils down to one question: Can it pump up my conversion rates? Content marketing using long-form content can be punctuated with call-to-actions that can generate leads and ultimately conversions.

Long-form content creates a vast stretch of space for setting up strategically placed CTAs that readers can click on if they are interested in a product or service.

In a Nutshell

Long-form content has what it takes to maximize the website traffic, social sharing and website authority. It is undeniably a tool for marketers to maximize their conversions through sharing of knowledge, information and anything that can be considered worthy.

5. Insert Infographics, images and videos in your content

"SEO writing checklist"

Infographics may seem like just pretty graphics, but there is more to them than meets the eye. Infographics are a knock-out when it comes to SEO

Some Facts

In 2017, a study published in Forbes stated that 56%* of businesses were using infographics for marketing and sales, 74% of marketers rely on visual messaging for social media, and 84% of them say that they have proven to be an effective media in their mix.

Since 2017 was the year that mobile finally cracked the majority of total web traffic (50.3%), the easy-to-view infographic was even better consumed and shared than it ever was before.

Images and videos are another valuable knockdowns when it comes to SEO. n January 1996, Bill Gates published an essay titled ‘Content is king’. Seeing where content is right now in the online space, you wouldn’t be wrong in calling Bill Gates a soothsayer.

But he couldn’t have foreseen the kind of content that would dominate the online space: video.

Videos have a hegemonic online presence.

 But, why video?

A video is very accessible, easy to consume and engages the audience’s attention for longer periods of time. A video contains much more information than text and images.

People are more inclined to watch a video. Do this little experiment:

Search for Red Bull or Monster Energy or Vice in Bing. You are sure to get video results right at the top. That’s because these brands have focused their branding on video content, and hence are more likely to be popular as more and more people watch videos.

Now search for Lockheed, Gatorade or Bose, in Bing and you’re way less likely to find a first-page video result.

How does it help SEO? 

The ease, accessibility, and immersion of video mean that people spend a long time watching content that you produce.

If you can make an engaging video, people spend more time on your webpage, increasing what is called the ‘dwell time’. Dwell time was mentioned in a Bing blog way back in 2011.

More dwell time directly translates to Google recognizing your video and the page it’s featured on as something of value. The more dwell time you have, the better your pages will be ranked. Sweet!

6. Put some Internal links and external links on your post

                 In order to have a strong SEO strategy for your website, you’ll need to understand the difference between an internal link and an external link, and how they can improve your SEO strategy. Using relevant internal and external links on your site will ultimately improve the visibility and rank of your website.

Internal links, also known as inbound links, are hyperlinks that direct the reader to the target page on your website, whereas an external link is a hyperlink that directs the reader to a reputable page on a different website. External links may seem counter-intuitive — after all, you don’t want customers clicking on links that direct them away from your site. However, linking to trustworthy material (from authority sites) helps you also appear to be an authority and can help Google figure out what your content is about for SEO purposes.

It’s important to keep in mind that other sites for different companies can provide external links to your website in their own content as well. For instance, if you publish a blog post with useful content, another company may link back to it as a source for their own blog. These types of links to your site are key, as they boost your ranking in Google’s search algorithm.

"internal linking and external linking"

Internal links on a web page will help a viewer to stay engaged with your website longer. This may encourage them to become a customer or follower. These links are more accessible to viewers, and they increase the authority of your web pages and overall site. Internal links are often used as a call-to-action. For example, they might prompt a viewer to read or learn more about a topic by clicking on the internal link, or else ask a viewer to contact you or schedule a visit.

The quality and quantity of the external links that you use matters. Adding trustworthy and informative website links of high quality to your pages will help improve the credibility of your website, whereas adding poor-quality links will hurt your site. Linking to outside websites will not hurt your page rank as long as the relevant content you’re linking to comes from authoritative sites. An external link is more valuable if it links to popular and relevant pages that are highly ranked and related to the content on your web page. Valuable external links will also help to improve the authority of your website, by providing a viewer with references.

There are a lot of factors that need to be considered when search engines like Google have the power to determine ranking factors and are thus more visible to a viewer. Internal and external links are an important component of a strong SEO strategy and help boost SEO ranking power.

7. Website optimization & User Experience

 simple ways to immediately improve the user experience on your website

Check your site speed

Have you ever been on a website that takes forever to load? You probably never visited again, right?

The speed of your site is one of the most important elements for improving the user experience on your website. Nowadays, website visitors expect fast results and won’t wait around for your website to load, so you need to make sure your site loads quickly.

Be responsive and mobile-friendly

Your website must be responsive and mobile-friendly. There’s no way around it. People are accessing your website not only on a desktop but also through their phones and tablets, so it’s imperative for your design to load properly into the different sized screens that people use.

Google has also started penalizing websites that aren’t mobile-friendly, so if you want to show up in the search results (which I’m sure you do!), you’ll want your website to be responsive.

Clear and concise navigation

The navigation on your website is the way to guide your website visitors to your top-visited pages and products. The navigation headings should use language that is easily understandable, especially for the brand new visitor to your website.

"improve navigation for improving User experience"

You also shouldn’t have too many options, as that will overwhelm the user. There isn’t a set number that you should use, but try to keep it in the range of 3-7.

When you add a link to any page, you’re saying you want the user to click there. Make sure links are easily identifiable by visual cues. Underlined text and different coloured text draws the attention of the reader and lets them know this is a link to be clicked on.

Conclusion;

Achieving SEO friendly content is not a one-and-done affair. It requires continual upkeep and constant content production to support relevance and value in the eyes of target audiences and search engines. SEO best practices are always evolving, with some changes toppling once highly-ranked websites and forcing them into the oblivion of search engine results pages.

Have a look at our Top posts;

Hope you will do fine in this race

What’s your take on SEO copywriting?

If you liked my SEO content writing guide please leave a comment and let me know your take on SEO. And do share it with your friends and family : )

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